The popular comic is working in collaboration with fairtrade nut company Liberation on the new range of peanuts that will carry his branding. Harry Hill is not set to make any money of this endevour into the celebrity endorsed fairtrade food market himself as he wants the focus to be on helping the smallholder farmers in Latin America and Africa, which is a noble endevour.

Liberation which was launched at the end of last year made £1.6 million in its first operating year and set to double this year. The company runs purely to benefit the developing country farmers and their families with their entire product portfolio being focused on Fairtrade.

You can buy Liberation nut products from The Ethical Superstore here >>

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Beewyched is known as the UK’s leading fair-trade beer and available in most well known supermarkets, such as Morrisons, Asda, Sainsbury, and Waitrose, as well as many leading independent retailers across the UK.

Beewyched was first brewed in 2007 based on a Chilean Fairtrade Honey recipe, Malawian fairtrade sugar, and English pale ale malts and challenger hops. Its tapping into an increasing market of UK consumers interested in speciality beers and a different taste.

For those of you who were not aware of this, Honey beers are a descendent of the ancient Viking drink called ‘mead’ which consisted of fermented honey and water.

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Freedom Food is the RSPCA’s farm assurance and food labeling scheme that indicates that the animal has been treated fairly. The scheme is dedicated to ensuring the welfare of farmed animals that are raised for food, which is overe 1 billion animals a year. The survey also indicated that people recognize the meaning behind the Freedom Food brand.

Despite it being tough economical times for the UK population, the survey revealed that 52 percent of the respondents were willing to pay up to 20 percent more for products that have the Freedom Food logo providing the animals with better welfare.

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If you are going to look stylish this summer you might as well do it knowing that you are helping producers in developing countries as well as the environment.

Here is a few samples of dresses that are now on 20% discount:

On their site now you will find lots of great ethical and  fairtrade products at up to 80% discount, so get it while it lasts! Among the many product groups that are discounted are:

• Energy monitors
• Eco kettles
• Solar panel based chargers
• Disposable nappies
• Fair trade clothing and accessories
• Fairtrade wine
• Fairtrade coffee and tea
• And lots of other great gift ideas

If you spend more than £50 you will also get free shipping anywhere in the U. Visit the Ethical Superstore summer sale today!

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Smith is no stranger to the Fairtrade Foundation as he has been serving on the board for the last 10 months. The Fairtrade Foundation is hoping he will bring fresh ideas to help develop further business growth as the Foundation is aiming to double the number of farmers and workers in the developing world that will benefit from Fairtrade sales in the UK (source: Drapers).

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Tesco is planning to become one of the biggest retailers of fairtrade cotton in the UK with their new range of fairtrade clothing, taking on the likes of M&S amongst others.

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The word Ubuntu apparently means something like ‘humanity’ or ‘fellow feeling’. The cola is made from fairtrade sugar from Malawi and Zambia, and the Ubuntu Trading Company has also committed to return a share of its profits to the sugar farmers to help them develop their communities and their production further.

Currently UBUNTU Cola is available from selected cafes and restaurants around the country (see their website), but from the 12th of June you can also order it online from here…

We look forward to testing it, and will come back with a review once we had a chance to taste it.

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The plan also talks about how they want to increase awareness for the Fairtrade brand among the UK consumer,  a brand that saw a huge increase in awareness in the last year. One of the expected big growth areas are within Fairtrade bakery products, as bakers use many Fairtrade products, including sugar and cocoa. They mention among others Devine Chocolate move into baked goods category with chocolate chip cookies, muffins and brownies made from 70% dark Fairtrade chocolate.

We wish the Fairtrade Foundation good luck with their growth plans.

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The report states that in 2007 garments ranging from jeans, towels to cotton wool surpassed 14 million individual items. The doubling in sales came on the back on positive sales in new areas such as Australia, Germany and Italy. Consumers spent over 2.3 billion euros on Fairtrade certified products supporting 1.5 million producers in 58 developing countries.

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