Tesco to launch a premium fairtrade cotton clothing range
By admin • Jul 2nd, 2008 • Category: fairtrade clothing, fairtrade providerAccording to Brand Republic, Tesco is in the process of launching a premium and fairtrade clothing range for their stores, changing their pricing strategy compared to their recent price cuts on food items by up to 50% by increasing the price on some of their clothing.
Tesco is planning to become one of the biggest retailers of fairtrade cotton in the UK with their new range of fairtrade clothing, taking on the likes of M&S amongst others.
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