Fairtrade Chic

For the second successive year, Wychwood Brewery’s Beewyched  honey beer has been voted ‘Specialty honey beer of the year‘ during the World Beer Awards 2008.

Beewyched is known as the UK’s leading fair-trade beer and available in most well known supermarkets, such as Morrisons, Asda, Sainsbury, and Waitrose, as well as many leading independent retailers across the UK.

Beewyched was first brewed in 2007 based on a Chilean Fairtrade Honey recipe, Malawian fairtrade sugar, and English pale ale malts and challenger hops. Its tapping into an increasing market of UK consumers interested in speciality beers and a different taste.

For those of you who were not aware of this, Honey beers are a descendent of the ancient Viking drink called ‘mead’ which consisted of fermented honey and water.

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