Fairtrade Chic

Leading coffeshop chain Starbucks has recently released the good news that in the future all coffee in their stores will be 100% fairtrade in a move that we are sure will be highly welcomed by both their customers and the third world coffee farmers.

It is not long ago since the coffee chain originating out of Seattle announced that qurterly profits were down 90% and that they were closing around 700 stores in the US and Australia after years of impressive growth and expansion. In the UK, Starbucks opened over 100 new stores in the last year, but expect to see a slowdown here as well.

Starbucks have long prided themselves in their work to make conditions better for their farmers and to give them more fair trading conditions, although they have also received a lot of bad press from fairtrade organizations for not doing more, something that comes with the teritory when you are the number 1 in the market.

It is expected that the announcement from Starbucks to make all their espresso based coffee drinks 100% fairtrade will have a good impact on over 100,000 coffee farmers throughout Africa, Asia and Latin America, guaranteeing them a fair price for their coffee beans and help develop their communities.

We congratulate Starbucks on making this move, and look forward to sipping our fairtrade coffee in one of their many stores around the UK.

You can read more about fairtrade tea & coffee here.

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