Fairtrade Chic

According to a recent survey by YouGov, the Freedom Food logo from RSPCA is now recognized by 50 percent of the UK population, a significant increase from last year.

Freedom Food is the RSPCA’s farm assurance and food labeling scheme that indicates that the animal has been treated fairly. The scheme is dedicated to ensuring the welfare of farmed animals that are raised for food, which is overe 1 billion animals a year. The survey also indicated that people recognize the meaning behind the Freedom Food brand.

Despite it being tough economical times for the UK population, the survey revealed that 52 percent of the respondents were willing to pay up to 20 percent more for products that have the Freedom Food logo providing the animals with better welfare.

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